advertising factor


advertising factor
рекл. рекламный фактор, фактор рекламы
а) (элемент рекламы, влияющий на воздействие рекламного сообщения; это может быть средство рекламы (напр., интернет), форма передачи рекламы (напр., реклама прямого отклика, прямой маркетинг), использование нестандартного рекламного приема)
б) (доля в изменении продаж или прибыли, приходящаяся на использование рекламы как средства стимулирования продаж)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising factor" в других словарях:

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  • Max Factor — This article is about the brand. For the man, see Max Factor, Sr.. Max Factor Company is a cosmetics company, founded during 1909 by Maksymilian Faktorowicz (1877–August 30, 1938), Max Factor, a Polish Jewish cosmetician. Max Factor Company was a …   Wikipedia

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